When it starts being fun.

March 3, 2010

Now this is what I am talking about. Tropicana – bravo!

This is what I want to do. Not just advertise. But change perception. Provide a benefit that strongly unites the brand and the consumer. Cause that is when it stops being advertising. Stops feeling like work. That is when it starts being fun.

I can’t wait to start having fun.

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Posted by txjen
Filed in Advertising

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